
Next seasons some brands (Virus, F2?, ...) will make wider boards than the ones they were making until now. They follow the trend initiated by Extremecarving.com and SWOARD

These are excellent news, because this is exactly what we hoped! Our Manifesto (click here) written exactly two years ago defended some values that we felt important and condemned certain trends that, in our opinion, took alpine snowboarding on the wrong evolution path. This sport had almost vanished...
I don't worry about an eventual rivalry

1) It's positive for the customers: we will see new models, new boards that will attract more people in soft boots and make them switch to hard boots.
2) It took 10 years to develop the ATC Matrix (click here)!

3) It will be very expensive to imitate the ATC Matrix performances (reason: read next point

4) It's "easy" to make a narrow board that has a good grip, but it's a real challenge to make a wide board with an excellent grip!
The reason is the control (and distribution!) of the torsion stiffness. If you consider a ski for example, the narrowness gives naturally high torsion stiffness. The problem becomes much more complex on a board. Using tri-directional fibre is then important... but not enough!


5) The SWOARD you can order are the exact replicas of the prototypes! The SWOARD team uses those boards! Note that most other brands make special boards for their riders...
6) The adjustment of flex for the weight of the rider, resulting in 9 models for the SWOARD, is unique in the world.
Point 4) is the most important I think!

Patrice Fivat