Watch out, metal has advantages... but also inconveniences, which Swoard wanted to by-pass by developing an innovative technology (for 4-5 years). We shall talk again about this later this winter.
The construction is not "classic" with simple sheets of Titanal (= alloy of aluminum), but much more complex. Note that metal is used in the ski industry for 30 years at least. Thus it is not so new and there is quite a lot of marketing made recently on metal.
Swoard does not follow the trends. Swoard creates them.
Whether this is in board concept or in ride technique. Because we make all this to have the best boards for ourselves above all, in the style of ride that we created. We are a small team which is free to make what it wants because we make it by passion, besides our other jobs and thus without financial constraints.
The price of the model could be determined this summer already, on the basis of the hand-made stages and of the complexity (with regard to the "standard metal"). It was fixed to
859€ free of tax. For comparison the Extremecarver Gen4 is
639€ free of tax, and the Dual is
549€ free of tax.
We believe that this price for an innovative metal technology is very competitive with regard to all what is produced in Europe with metal. Our objective is to make our boards and EC accessible to everyone. In 2002-2003, we began a small production because people wanted to have the same protos as the ones shown in our photos and first EC videos. It is always the same flame and the same passion for snowboard which drives us.
The Swoard team
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